THE BALVENIE x MORGAN: “Invictus”
Some of the greatest craftsmen in the world are still hard at work in the UK. The collaboration of The Balvenie and Morgan Motor Car Company celebrates the coming together of two venerable British institutions, both with a fascinating affinity with crafting hand-made bespoke products. Despite the unlikely matching of whisky and cars, the values and ethos of these craftsmen made this the perfect partnership – Morgan Motor Car Company, a world-famous quintessentially British sportscar company with a history spanning over 100 years, and Balvenie, a 123 year old distillery based in Speyside that has preserved the fine art of traditional whisky making in the Scottish Highlands.
From the first meeting with the craftsmen at Morgan you get an immediate sense that you’re encountering a family. Usually for a short film you want one or two good characters, but I couldn’t choose any one person to focus on because there were so many interesting people. The craft that goes into making a Morgan is similar to the making of a Balvenie whisky, it’s not just one pair of hands that makes a Morgan, it’s hundreds. I felt it was more important to find a way to make the family the central character. To show the breath of the family I structured the film with three Morgan “family” members at different points in their careers. Lewis Potter a young apprentice, Ben Jones mid-career, and Mick Evans who’s close to retirement. In doing this I discovered the common theme was how dedicated and passionate these people were about their craft and working at Morgan.