The Challenge & My Approach

Following the significant impact of the initial campaign, Nescafé returned, entrusting me to direct the highly anticipated sequel. Building on the foundational success of the first ad, I personally directed the commercial, ensuring a continuation of the brand's narrative while refining the creative approach. My comprehensive understanding of their multi-market needs, honed from the original project, allowed for precise directorial choices that once again ensured broad cultural resonance. The sequel proved equally compelling, running successfully for two full broadcast cycles and reinforcing the enduring power of a strategically crafted narrative. I also directed the accompanying photography shoot for this impactful follow-up campaign.