The Challenge & My Approach

The challenge from Nescafé was ambitious: create a single commercial adaptable for their entire CWAR region, seamlessly connecting with five distinct cultures and languages. As the Creative Lead, I developed an innovative production and creative strategy, meticulously designing the shoot to maximize flexibility in post-production. My extensive editing experience directly informed the on-set approach, ensuring we captured the necessary elements for seamless re-editing. The result was a singular, powerful ad that, with subtle editorial adjustments, effectively resonated across multiple diverse markets. This initial success was so pronounced that it not only exceeded expectations but directly led to Nescafé entrusting me with the follow-up campaign.