Working with Hermès is a dream for any creative. They respect artists' work and give you real creative freedom to develop and execute your vision. At the end of the day, what they want is bespoke art—and that's exactly what I made for them.

In my collaboration with Hermès, I created a collection of videos for social media. The first project was developing Instagram content to promote their new Home Collection at Milan Design Week. Following the success of that campaign, we collaborated on a short film for their Artisans of Light jewelry line, filmed at Hermès headquarters in Paris.My Creative Direction.

I wanted the videos tone visual identity to be inspired by the collections. For the “Black to Light” collection I wanted to embrace the light and dark and play with the visual tonalities that were present in the jewelry.